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22December 2018

4 Proven Ways To Increase Marketing Impact

When it comes to one of the most effective modern B2B methods of reaching and engaging prospective customers, it’s content marketing. This consists of creating and syndicating useful, tailored messages designed to help prospects, not “sell” to them. Does it work? Absolutely. According to a report from Content Marketing Institute and MarketingProfs entitled the 2018 Benchmarks, Budgets,…

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The 9 Habits of Highly Successful Digital Marketers- KITE 10December 2018

The 9 Habits of Highly Successful Digital Marketers

Digital marketing is a vast industry, and it is not going anywhere. Approximately half of the world’s population is on social media, most of them for several hours per day. Though social media is not the only aspect of digital marketing, it is a significant one. Businesses who recognize this and utilize it have much…

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Why Need Digital Marketing When We're Already Buying Traditional Media?- KITE 28November 2018

Why Need Digital Marketing When We’re Already Buying Traditional Media?

Digital marketing, like traditional media, consists of different channels that vary in effectiveness at different levels of the targeting funnel. Search (paid and organic), social media (paid and organic), display banners, email, video, native – all of them come handy at different phases for a marketer. As with using a mix of TV, Print, outdoor,…

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12November 2018

Bounce Rate in Google Analytics (Everything You Should Know)

In analytics, we often find clarity. Unless, of course, those analytics are inserting bounce rates into their equations, in which case we find total confusion. Bounce rate analytics can confuse even seasoned web professionals. From a definition standpoint, it’s simple. It is when we look at the bounce rate in practice that things get murky….

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kite 22October 2018

What Is Digital Marketing?

Before we talk about how digital marketing process works, let’s first answer the question – what is digital marketing means? Digital marketing is a way to promote brands and products online and through other digital channels with the power of the internet. Most of the businesses have a specific audience they are trying to reach, and…

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kite 22October 2018

What is SEO?

SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine. In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site. Although it may seem tedious and painful at…

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kite 22October 2018

What is SMO?

Simply put, SMO is the process of having all of your social media properties – including but not limited to social media heavyweights like Facebook and Twitter – to increase your visibility, strengthen your brand and reputation, establish authority and thought leadership in your marketplace, and ultimately generate quality leads that convert into profitable, loyal…

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